About Us - Our Story
Nearly 100 years of automotive expertise, passed down through four generations of tire industry professionals serving West Michigan families.
Our Family's Journey
Four generations of tire industry expertise, built on a foundation of integrity, craftsmanship, and genuine care for every customer who walks through our doors.
The Beginning
My grandfather started working at Bill's Tire Shop in downtown Holland, beginning our family's nearly century-long journey in the tire business. Even then, the focus was on quality work and honest service.
A Different Calling
My father grew up in the tire business but followed a different path, spending 25 years as a Methodist minister. His commitment to service and integrity would later influence how we approach customer relationships.
Returning to Roots
Dad returned to the tire trade, bringing with him the values of service and community he'd developed during his ministry years. This marked the beginning of our modern approach to automotive service.
Learning the Trade
At just 10 years old, I started working evenings at Riverside Tire and Boing City. Learning the business from the ground up taught me that every detail matters when it comes to automotive safety and performance.
Fennville Years
We opened and operated Fennville Tire Center, building our reputation for quality tire service and honest automotive repair. These 33 years taught us the importance of community relationships and consistent excellence.
SRV Tire & Alignment
We relocated to Hamilton and established SRV Tire & Alignment, bringing together nearly a century of experience with modern equipment and our unwavering commitment to quality over quantity.
What We Stand For
These aren't just words on a wall - they're the principles that guide every interaction, every repair, and every relationship we build.
Quality Over Quantity
We don't rush jobs or cut corners. Every vehicle that leaves our shop gets the same careful attention we'd give our own family's cars. Your safety and satisfaction matter more than our speed.
Honest Communication
No surprise charges, no unnecessary upselling, no confusing technical jargon designed to mislead. We explain what's wrong, what it costs, and why it matters in plain language you can understand.
Generational Expertise
Nearly 100 years of combined tire and automotive knowledge means we've seen and solved virtually every problem. That experience translates to faster diagnosis and better solutions for your vehicle.
Community Investment
We're not just a business in Hamilton - we're neighbors, friends, and community members. Our success depends on your trust, and we take that responsibility seriously.
Veteran Values
Our military background instilled values of precision, reliability, and service excellence. We bring that same discipline and attention to detail to every automotive service we provide.
Continuous Learning
Automotive technology evolves constantly, and so do we. From traditional tire service to modern performance alignments, we stay current to serve both classic and cutting-edge vehicles.
Meet Our Team
Behind every quality service is a team of professionals who genuinely care about your vehicle and your safety.
"For me, this business is more than tires and repairs - it's about carrying on a tradition of integrity, craftsmanship, and service that began nearly a century ago. At SRV Tire & Alignment, we take pride in every repair, every alignment, and every set of tires we install."
Our Approach to Service
Every team member understands our philosophy: Making Sure Every Job Gets the Care and Service Each Customer Deserves. Whether you drive a 20-year-old pickup truck or a brand-new performance car, you'll receive the same level of professional attention and expertise. We hire people who share our values of honesty, quality workmanship, and genuine care for customer satisfaction.
Proud to Serve West Michigan
Hamilton isn't just where our shop is located - it's our home. We know the roads you drive, the weather challenges your vehicle faces, and the automotive needs of West Michigan families. From harsh winter conditions that demand reliable tires and alignments to summer road trips requiring thorough safety inspections, we understand what it takes to keep you safe and comfortable year-round.
Experience the SRV Difference
Ready to work with a tire and automotive service team that treats your vehicle like family? Contact us today for honest estimates, expert service, and the peace of mind that comes from nearly 100 years of automotive experience.